MARKETING AND RECRUITING

The Gender Parity Initiative's marketing and recruiting campaigns focus on dispelling common stereotypes and misconceptions about engineers as well as introducing the many career paths available to those with engineering degrees. Specific programs include:

• A video for parents and daughters highlighting altruistic opportunities in engineering and female engineers in a variety of fields, such as law and medicine. The video will also describe the programs and opportunities in the School of Engineering at SMU.
• A classroom poster series showcasing engineering all around us. Click here to order
• A workshop for guidance counselors and teachers providing them with the information and tools necessary to open doors of opportunity in engineering to female students.
• Marketing engineering as the "first degree" to prepare for graduate, law, medical, and business school.

It's a Fact:
Women control 80 percent of family purchase decisions
but only 10 percent of the engineering workforce is female